> With software, it’s a monthly fee that will continue to increase over time.
The fact that you think this is the way software is priced is telling.
The model being destroyed here is that every piece of software is something that needs to generate recurring revenue.
You’re right, the monetization of software is fading and building actual moats is becoming difficult. If you have distribution, regardless of your app, you still have a long run way.
I was more pointing out that software gets enshittified. A plumber necessarily doesn’t and if the plumber does get worse, you can call a different one next time. Software, especially B2B, has switching costs and lock in. So you just have to put up with it.
Another point is that most software started with a few features and to get more market share and support more use cases, it became worse for the users using the early features. That’s why they try to build their own so it’s not bloated with features you will never use.