McDonald's push to have AI price your Big Mac

McDonald's contango could be pretty cool. I'd be glad to accept payment and burgers.

If we're already seeing dynamic burger pricing based on market rates, does McDonald's also plan on offering a burger derivative market so customers can hedge their pricing risk in case unforeseen events cause the burger price to skyrocket?

> One pricing factor supercharged by AI: an estimate of how much each store’s patrons are willing to pay.

How is this any different from businesses who do not have transparent pricing? E.g.: Enterprise SaaS; consultancy; architectural materials.

Soon you'll need to bring your own agent to negotiate the price of your Big Mac.

Or you could just go somewhere with better food, better prices, and no AI.

There was a Jon Stewart podcast on this a couple of weeks ago on Machine Learning and custom pricing. It was an illuminating one. It all looks like a lead up to big consumer action and lawsuit in the future. TBH, McDonald’s pricing might survive as it seems to charge the same for everyone at the same store.