Personally I haven't seen it too often; the other aspect is that HN is a forum for startups to pitch shit to each other, so this has been happening with or without marketers (f.e. "i'm working on a similar thing").

That LLMs are taking over the comments section is something that was already flagged, and Lobste.rs and others have started solving it by having gated registrations. HN should do this but it is unlikely to until it is too late.