alt Hacker NewsWhich is a huge problem for a farmer who redirected 100% of their capital to a new crop that turns out to be unprofitable. Whereas if you do that with 5% of your capital and it doesn't work out, you shrug and hardly notice. But if it does work out, that 5% is now worth 20%.
Market cap is not capital. AMD's cash-on-hand is $13b, which is considerable, and they could very well bring external funding to such a project on attractive terms, but it's not pittance. And for what, an historically low-margin commodity like DRAM? Let the boys play it out.
If anyone should do that, though, it's Apple. They have the money, the easy to predict need, the vertical integration in manufacturing. It could open all sorts of avenues for proprietary SoC to RAM interfaces. It makes a lot of sense for them to do.