Even though they call it pass, this can really be used for a ton of things. Neat addition to the ecosystem, I never would have thought of putting it in the hands of normal users.
Don't you need a developer certificate at least?
I’m not sure, given these documentation steps for distributing passes, that this is intended for ‘normal users’: https://developer.apple.com/documentation/walletpasses/build...
iOS 27 lets you make your own as well but you don’t get to set your own custom design.
They should have done this years ago.