alt Hacker NewsOh sorry, I thought you were talking about something else. Well... yeah IMO Google deserves it as it (as a company) is predatory.
Don't get me wrong, there are brilliant engineers at Google and I'm glad they are paid to contribute to open source projects like Android. But it doesn't make Google less evil.
And criticising a company is very different from "denigrating people". I don't think that the Google entity has feelings, does it?
If you have a relationship with a business, try publicly denigrating them and see what the response is. Google the entity has a reputation, and that affects their revenue and reflects strongly on the people who work there - 'Google' means something on a resume.