Apple could have bid higher but chose not to. Most modern desktop software is extremely memory inefficient. Developers have largely ignored this in recent years because RAM was so cheap. But there's tremendous opportunity for improvement with a little optimization work.
We used to run Microsoft Word and other popular applications with 8 MB RAM and it worked fine.
No. Once the contract is signed it will be breach of contract. It’s not always a bidding process.
I am working on reducing ram requirements to run models but the weights are already compressed to the edge of the Shannon entropy boundary and might resist further compression.