> Apple never pretended to be open

Except when Steve Jobs lied saying FaceTime would be an open standard.

"FaceTime is based on a lot of open standards: H.264 video, AAC audio, and a bunch of alphabet-soup acronyms. And we’re going to take it all away. We’re going to the standards bodies, starting tomorrow, and we’re going to make FaceTime an open industry standard." - Steve Jobs at Apple’s WWDC 2010 keynote (emphasis mine)