alt Hacker NewsI don't know why, but I personally find Mistral's marketing strategy much more appealing than that of other companies.
For example, there's something about Anthropic's picked design and their little Claude avatars that's unsettling to me.
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The logo isnt a stylized butthole. That sure helps endear me to them.
The entire Anthropic branding is religious kitsch - deeply off putting, but apparently quite reflective of their reality.
I think there's such a thing as throwing too many marketing and sales people and too much polishing and "refinement" at something. I see in new product announcements from Microsoft as well. It's like seeing someone try too hard to impress you.
And their cookie banner. Never thought I would like a cookie banner
I do my best to avoid any AI marketing because I extremely despise it. I just haven't quite decided on my new profession, yet, but it's either going to be with plants or with animals.
Sans context, I really like the Anthropic and Claude's faux-academic, minimal-ish, intellectual-ish branding.
(Especially the way it looked ~12 months ago -- it's gotten more cluttered since then. Perhaps unavoidably, as the breadth of their offerings has grown)
But over time it's begun to feel like unsettling cognitive dissonance as their ambitions grow and the stuff to worry about has piled up.