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voxleone • yesterday at 5:15 PM • 5 replies • view on HN

Google+ had some clever ideas: Circles, Hangouts, integration with Google's ecosystem, etc. But it was designed from a top-down product strategy. Google didn't necessarily make a mistake by trying Google+, but made a mistake by failing to recognize that social graphs are infrastructure; treating social networking as a new product to bolt onto Google, rather than recognizing that Orkut already contained the social graph and behavioral lessons Google needed.


Replies

bityard • yesterday at 5:28 PM

I _really_ liked the "hangout" idea of Google+. Where you could just start a video call and whoever among your friends wanted to join, could, without having to accept or reject an actual invitation to them specifically. I could work on a project out in the garage and people could hop in and make small talk while I was doing stuff. It was great.

It doesn't feel like there is a great modern alternative to this.

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strbean • yesterday at 7:59 PM

Google Wave was so cool prior to trying to make it a social network.

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leoc • yesterday at 5:21 PM

Then they finally shut the thing down just in time to make sure that it couldn't attract any kind of exodus of unhappy users from Twitter or Facebook.

neuronexmachina • yesterday at 6:57 PM

I also think it would've been great if Google+ had leveraged Google Reader and its sharing functionality.

whstl • yesterday at 9:55 PM

True. Google also had Youtube, but it managed to completely fumble the integration with Google+ and generate backlash in the process.

...and before that they also fucked up by trying to leverage Gmail into Google Buzz.

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