At this point I'm imagining Sam and the gang getting their orders from a loudspeaker in a room full of blinking lights, inhabited by a thin moving shimmer that looks more and more like a basilisk with every action they take.
This was his thinking in 2017: https://blog.samaltman.com/the-merge
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Sam started wearing an earring lately - some wearable tech prototype. I'm told it is never wrong.