It's the NPRificiation of everything. I had to stop listening to BBC Radio 4 because most documentary programmes have basically just become This American Life with British accents.

Where would you have started? I've had about five drafts of this piece and kept walking away saying "why does anyone care?"

This was the first shape that seemed to have a kernel where if you related to as a reader, I thought it was a good indication that you'd enjoy the whole piece.

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