But Jev established the branding and investors are betting that Jev will be acquired by one of the big labs soon - and if they aren't, the money itself can create a positive outcome by allowing Jev to hire incredible talent and scale the company rapidly.
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Rapidly? Their 2 years of stealth was replicated in 2 weeks.
I give it to them for creating the hype (good marketing), and for making a useful classifier. Not sure what they would scale rapidly though.