> 37Signals does it too

It has been “basecamp” for a long time. Also they had a pretty big blowup where 1/3 of their employees took a walkout offer.

David went on stage last year and told people he would fire an employee who used their commit signoff process incorrectly. A process entirely designed around reducing CI costs by putting burden on the individual through increased process.

Which is to say that even companies that make a brand out of how well they treat their employees are still companies at the end of the day, and sometimes marketing and PR doesn't align with reality.