Maybe those people who’ve spent so much time A/B testing where to put the signup buttons can use those skills to figure out where to put the cancel buttons so that they are as easy to find.
Worse. We are going to see signup flows that are initially simple but take the user through several steps to do it but not in a way to make them abandon the process.
Worse. We are going to see signup flows that are initially simple but take the user through several steps to do it but not in a way to make them abandon the process.