> Companies that are user-hostile have no place in the future.

All I can think of reading this is that bit from Futurama when Bender goes: AHAHAHHAAHAHAHAHA. Oh wait you're serious. Let me laugh even harder.

Yeah we've had near four decades of massive expansion of software, free and not, and AI is definitely what's going to finally make it so companies can't be user hostile. That was what we were missing. 100%.