I think it was their Siri. Apple Intelligence lags a lot behind competitors, and back during WWDC last year Craig made an announcement about how "Siri had fallen short of expectations".
Executives were the world's first slop slingers even before LLMs. No wonder they got infatuated so easily.
Executives were the world's first slop slingers even before LLMs. No wonder they got infatuated so easily.