> It’s really kind of pointless. They fingerprint you to target ads and that’s it.

That's a very early 2000s view of the issue. Ads are not what all the surveillance is for, it's just the publicly acceptable excuse for tracking you that companies love to use because nobody cares which ad they get shown. Being able to build a profile of which websites you visit can provide a ton of information about you and that data is increasingly being used offline. It stopped being about ads ages ago and now what you do online can impact your next job offer, what prices you pay, which policies companies apply to you, etc.

You can never limit all data collection. Going to the store and paying in cash will still have you tracked by Flock cameras. The point is just to limit what you can, where you can. Every scrap of data collected about you is going to eventually be used against you later by somebody. No point in giving them anymore ammo than you have to.