Well yeah, but there's also the part where I'm not okay loading ads from a third party because they eat my battery, add latency, and can potentially be used to spread malware. So there's the conflicting preferences regarding targeting that you mention but also conflicting preferences regarding how they are served.
That could also be a preference. Do you allow third party ads to begin with? But then I'd understand if people would just block visitors that don't agree to them. I think paying via showing ads is fine. Paying with my integrity isn't.
The conflicting interest starts with the very idea of ads already. The entire point of ads is to manipulate you into doing things you wouldn't do otherwise.