The solution has to come from law. I propose we handle privacy invasion the same as rape. Body and mind aren't up for grabs. That the average internet user is unconscious isn't a valid excuse.

It would be great if a wave of lawmaking started in the USA, because most tech behemots operate from there. I would expect EU to take the lead though IF such a wave would start. The EU has still a fair share of christian/conservative MP's that keeps doing the bidding for companies by pushing chat control, but on the other hand also has some progressive and knowledgeable representatives doing great work, so there might be a glimmer of hope. We need media campaigns and public education though. Political leaders are selected for their political abilities and as such rarely have leadership qualities. If the electorate moves, the leaders will follow it. So we have to start at the bottom.