Why do you think it's too costly? It's well known that there are divisions in DPRK that are focused on generating $ through crypto hacks and compromises.
We're dealing with reasonably sophisticated state actors here in this dark forest; not script kiddies.
Cheap $5 PCB + programmable small FPGA is a very viable route too for hardware implants; but even a microcontroller / ESP32/etc will probably do.
Other commentator covered it a bit but BOM cost is a negligible percentage
> A technical account published by Tibane Labs described an arrangement involving a microcontroller, cellular communication hardware and connections to the screen’s internal data lines.
Cellular communications hardware seems very sophisticated and expensive compared to a simple microcontroller.