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9x39 • today at 3:40 PM • 0 replies • view on HN

Dropbox had basically no competition at the time as the idea of cloud files was barely in the market.

Meanwhile, home routers with meshing and security and built-in cloud management planes with easy apps are already cheap.

What would your pitch be when mom & dad would probably just stumble on Amazon Eero or Netgear Orbi? Someone already brought fire back to the home market, you can't differentiate if you're just putting up a site and a device, unless you hit some absurd low-$ cost in an already low-margin industry.

You'd be better off looking for a niche or industry where the edges are sharp, the tooling is bad or inconsistent, and there's no clear winner.