Or the equipment is otherwise expensive up-front to a small clinic. Ophthalmology, for example. The subscription feature is cheaper than becoming a financier.
I don’t think I have ever even once been in a product design session where the stated reason for going with a subscription model was, “So the customer can pay us less money.”
I don’t think I have ever even once been in a product design session where the stated reason for going with a subscription model was, “So the customer can pay us less money.”