alt Hacker NewsI suspect this might be the beginning of a new turn for Apple strategy under Ternus: more satellite hardware that’s cheap(ish) compared to the flagship devices & locked down, reliant on your iPhone to do anything useful, pushing you to use exclusively Apple services rather than 3rd party ones. The App Store strategy is a thing of the past.
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Yeah, this is interesting to think about.
Maybe it's a bet on LLMs/Siri AI as well: all of the not-iPhone devices become more useful if you can control them well with your voice.
I think people do feel some tension about staring at their phones all day and like the idea that the phone can stay in the pocket or on a desk while stuff like the Watch and maybe a HomeView or a HomePod could cover a lot of the little usages along the way. (I'm not sure people would ACTUALLY use them that way, but I could see it driving some sales.)
Rumor has it that this product has been kicking around internally for 1-2 years waiting on a better Siri to pair with it. Meaning it would have been released under Cook if not for the disastrous showing of Siri and all things AI from Apple.
I really hope this is just something that was all packaged up to release and didn't make sense to kill it. I mean, I still think they picked wrong and they should have shelved it and the LG device integrations. I really hope it's not a sign of what's to come with Ternus.
That's the big agent play for everyone. What good is this thing unless your whole family has an iphone, you use iCloud for email/calendar/contacts, you have HomeKit running your house, AppleTV, etc? Failing that, it's a big, voice-activated kitchen timer; just like everything else.
He's been CEO for a week. Product development timelines are longer than that.
I could see that.
Apple wants to design the best UI for everything and be the front-end to everything their users interact with.
Home automation is a good place to gain market share among their upper income clientele.
Surely this device has to be mostly a Cook project, no?
Reminds me of what Xiaomi does. They have an assortment of Home products that all tie in together with their ecosystem/apps.
I use an iPhone, but I have a lamp, a shaver, and sunglasses from Xiaomi.
Wouldn't this have been in-development for quite some time under Cook?