My problem is mainly with the family dynamic in their 'film'. Nobody in that ad seems happy, they even seem to hate each other. Is this normal enough in the US that people can ignore it and focus on the product?
The teen is just like my son ... but unlike the dad I don't allow him to be a jerky meanypants. What a pushover dad.
This is just what technologists think families are like
I don't know about hate, but it is funny to see their take on the modern family (no pun intended).
Hah, I just watched it on your recommendation. I think they were going for the vibe of a cynical sitcom... but they forgot to put any decent jokes in, and they didn't do what successful sitcoms do and paper over the nastiness with charisma and some moments of warmth. So it's just 3 minutes or so of stress-inducing bleakness.