alt Hacker NewsThe product ad (https://www.youtube.com/watch?v=hkrYiZ_g9tw) is amazing, honestly, and I can't think of any other brand that has this kind of "feeling". Most other just copy this style, like Google or Microsoft, but they just don't have the "coolness". And I am not saying Apple is the ultimate cool, just that from all big tech, they're consistently the best of them.
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Production values are high but I don't see how this is any good as an advertisement. This family is not aspirational. They're arguing and sniping at each other like a sitcom with no laugh track. The only nice thing about them is their house. Realistic, maybe, but realism doesn't make me want the product.
the ad did a good job of displaying all the features of the new device, of course it left out the parts I would have liked as a parent who's already dealt with these types of devices. I mean apple had the benefit of 20/20 vision and could have looked into blocking little kids from just going to it to watch YouTube. It could have also solved the issue that dad's around the world would have united against: locking who gets to set the thermostat.
that said, also what's with the kids being disrespectful, untruthful, dismissive, and patronizing (in that order) to their parents...I bet these kids were a joy to be around as toddlers and will continue to be so as "formed" adults
Funny, I had the opposite reaction to the ad. The whole sequence felt forced, and if these are the best use cases they could come up with (looking up recipes, using findmy, asking for factoids, checking calendars) theres very little reason why someone would opt for this vs just using their phone.
$300 is a compelling price, but I have a hard time imaging this being successful.