Apple perceives itself as a prestige brand. That perception depends upon consistently high execution and a perception that they’re trying to create beautiful experiences for users.

They want the device to be a mechanism for you to purchase things. Hence the “Apple card” and all the hullabaloo around that. You’ll only use your phone if you perceive it to be secure. Apple’s investments in Secure Enclave’s, sandboxing are all directly linked to their belief that this will help the consumer perceive the safety of the product- and again, it goes back to the perception of the brand.

Quality craftsmanship has properties that outsiders can perceive- even if they don’t understand it. Apple makes those investments.

Google- well, they just make things and then abandon them. Android’s bizzaro world open source is a chaotic mess that reflects the lack of discipline in Google’s leadership.