>This sharp resistance to minor personal inconvenience is bananas to me.
I assume you're in good health, not poor, in a stable living arrangement, etc. The burden of "minor personal inconveniences" depends greatly on how many inconveniences you already suffer. Somebody working two jobs doesn't have much spare energy for optimizing utility use.
> Somebody working two jobs doesn't have much spare energy for optimizing utility use.
Most of us don't. But smart meters are free in the UK, and if there was a way for my washing machine to have a 3h window overnight to run in to be done for 7:30 I'd do it in a heartbeat. Same for my dishwasher. Heating is a bigger issue.
> Somebody working two jobs doesn't have much spare energy for optimizing utility use.
That is exactly the people reducing expenses even when they know that will be extremely painful. That is why the poor are poor, because they cannot afford that kind basic expense. They need to choose between heating and food.
"Let's consume more" for the poor. It is a grotesque argument.
> The burden of "minor personal inconveniences" depends greatly on how many inconveniences you already suffer.
Excellent point, and I agree, though the vast, vast majority of the pushback I feel I get when advocating for these kinds of shifts are from wealthy/healthy individuals.
It's a classic tragedy of the commons scenario: existing resources should be able to support our current level of creature comforts with minor conservation, even if a segment of the population is less able to support the conservation efforts, but the extremes people demand in turn place extreme load on our infrastructure.