Hysteria doesn't need to make sense. I think that's what OP is suggesting.

In the early/mid 2010s there was a similar hysteria about "deployments per day/week" metric. People were comparing products or teams by saying "My team deploys twice a week", "oh, yeah? we deploy 3 times a day". People viewed the north star of the CD part in CI/CD as pushing to production. The concept was simple, you push your code to main. CIs start churning, deploying it to test environments, then promoting it to staging, the pre-prod, then into blue/green prod deployment, then into prod. All automated, all touchless, happening on every merge, 5-10 times a day. That's engineering efficiency.

Many tried to follow that. It works great if your project is a Jekyll blog of course.