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pooloo • yesterday at 11:04 PM • 2 replies • view on HN

Apple generated $416 billion in total net sales in 2025. Of that total, $307 billion (about 74% of total revenue) came directly from their hardware ecosystem. The services segment generated the remaining $109 billion (26%); including their advertising platforms, AppleCare, cloud services, and Apple TV...

Seems like their advertising might not be a focus...


Replies

drob518 • today at 12:46 AM

When you’re that big, it’s all a focus. Keeping the growth going is job 1 and you need all cylinders firing to do it.

m463 • today at 12:09 AM

services are growing 10%+ per year