Apple generated $416 billion in total net sales in 2025. Of that total, $307 billion (about 74% of total revenue) came directly from their hardware ecosystem. The services segment generated the remaining $109 billion (26%); including their advertising platforms, AppleCare, cloud services, and Apple TV...
Seems like their advertising might not be a focus...
services are growing 10%+ per year
When you’re that big, it’s all a focus. Keeping the growth going is job 1 and you need all cylinders firing to do it.