Wait what, so there is no content disarm between companies making ads, and the publishers? They can literally push whatever they want? Wild.
Edit:
the TFA answers: "Advertisers or DSPs may run HTML and JavaScript code when an ad is shown to the user." Its wild! I thought the ads are sanitized, go through a CDR of sorts, and whatever javascript is permitted is authored by ad networks, not the buyers. Sheesh. Thats just RCE.
> Wait what, so there is no content disarm between companies making ads, and the publishers? They can literally push whatever they want? Wild.
RTB (real-time bidding) does not incentivise publishers to care about what ads are actually being shown to individual users, so long as CPM is maximised.
I was looking for this comment. I'm wondering the same. Are ads just iframes that could have js? Therefore this is basically a zero click js (is this the first?) that just happens to be distributed via ads?