This is sort of an old-man-yells-at-clouds comment, but I recently realized that most of the new stuff companies sell is pretty much a solution in search of a problem. Apple's whole announcement this past week was like this, but I'm feeling the same way about smartwatches, smart homes, and the like lately as well.
For most folks, I feel like spending 20 minutes a day on Darebee would be more effective than their $20/month subscription to their $600 smartwatch.
Tell me, what part of your workout program you're pitching can inform me how much I weigh? How about my body fat percentage? Can it tell me my heart rate?
Why does everything on this website have to be a bait-and-switch funnel to some kind of (self-)Promotion.