Yes, "alignment" is very wishy-washy and often does mean pointless moralizing / following of social norms. Obviously thinking about alignment in that sense will be a waste of time, since we don't have particularly consistent or universally applicable ethics (or frankly even general knowledge) in the first place.

But if the term is understood in a more narrow and applied sense, it is a useful shorthand (or can be). Jon Stokes said it nicely on Twitter recently:

    There is no "alignment problem" to actually "solve" in 2026. The "alignment problem" presumed a single, stable utility function in an agent, and that's not what we got, so people should stop pretending that's what we got or are going to get.
    
    In place of "the alignment problem" we have a family of steering and control problems that cannot be separated from the specifics of an application context. We have process quality & control problems, like the engineers who work on nuclear reactors or chemical processes.