Maybe you are more likely to buy things when benchmarks are honest, but openai and anthropic have been cheating at those for years. They get purchased a lot. Most purchases are emotional things, even for technical products. That's why they sell llms like it's crack, a weapon, or if you don't you will starve to death in the future. One thing I like about the Chinese and euro labs is they don't market their products in harmful ways, but that's a tangent.
Sounds like there's a gap in the market for an honest player to fill.