This is everything not just software. Although a lot of what we wear, eat and drink come from factory, if it didn't, you can always tell the someone behind it. Handcrafted things easily have more value and I find myself thinking more about it only after it affected what I did daily (software). Since Industrial revolution, countless things have gone to the factories. Makes me think how little we really empathize as humans.
I don't think the distinction the article makes is between handcrafted and mass-produced. "Software factories" is just the name we gave to these slop machines recently, but it's been the same with teams that churned out features without thinking much beyond the requirements. When it comes to physical items, factories can be set up with care and handcrafted items can be churned out without any.