You'd think there is no point in astroturfing the latest macos. They make no money from you or me upgrading their OS software. If anything it is a net negative for apple's brand to have me upgrade and face the B.S. newer OSs saddle upon you. The turfing would do better to keep me on my current OS if the goal is to increase my pleasurable feelings towards the apple brand.
They make no money from you either way this quarter, but people talking about bad experiences are sure to deter new customers. I guess Apple is just counting on their walled garden to keep existing customers from leaving.
Entangling the whole system with the tentacles of an AI squid does not quite equate to "making no money from you or me".
New releases of macOS often drop older hardware, so perhaps pressuring people to be running the latest version incentivizes regular hardware upgrades. Especially considering Apple's push for local AI; new versions of macOS can gate AI features behind newer hardware.