Ever hear of Farming-as-a-service?

https://agroinformacion.com/en/agtechmachinery/john-deere-su...

Or Driving? BMW had to pivot over initial outrage, but in 2022, they launched a "Functions on Demand" program that required drivers to pay a $18 monthly or $180 annual subscription to unlock physical heated seats and heated steering wheels.

https://www.drive.com.au/news/bmw-admits-heated-seat-subscri...