> Maybe a recommendation from somebody you know?
This works great for something that are obvious. "Hey, this plumber was good and cheap".
The problem is this completely and totally breaks down where things are obscure. When things turn from "reals" to "feels" the amount of manipulation a bad actor can perform is great.
Agreed, but what would you propose we do about it? The current pki just washes its hands of the situation and restricts itself to only validating server names. Which probably made sense back when the people running the servers were also the authors of the content those servers served, but now it's a false sense of security.
I'm trying to do more than that. If we validate claims made by the content as anchored in the user's trust graph, we don't have to care which server it came from--it's trusted for different reasons. Are you saying we shouldn't try just because it's hard?