The Cambridge Analytica "scandal" is basically an advertising campaign for Meta itself. Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.
Much worse is how Meta enabled a genocide in Myanmar.
Ad campaign? We are lucky they didn’t make the settlement in “Meta Quest Cash” or “Ad Buy Credit”
> Much worse is how Meta enabled a genocide in Myanmar.
True, and considering the gravity of this situation, you'd think they're would've been more legal consequences for FB/Meta
I see similar dynamics happening on X, where it is just being used to spread hate and division.
Perhaps it's high time we had an international criminal justice system for social media companies.
Yeah it is kind of sad how not stopping posts which fueled a literal genocide is hardly glanced at but Cambridge Analytica is considered a disaster of the highest order. Who died from Cambridge Analytica?
>Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.
No? The scandal was that random "apps" (eg. quizzes) were able to scrape user and their friends' profile data. The expansion of that into ad targeting as a whole is just a retcon you're doing.
> In the 2010s, personal data belonging to millions of Facebook users was collected by British consulting firm Cambridge Analytica for political advertising without informed consent.
https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...