Well Meta is reacting to all the costs by just starting to charge for things previously free, like sharing links.
I suspect they are now entering the Earthlink/AOL phase where they squeeze every last dime out of the confused and abandoned senior citizens left on the platform until they die off.
Meta also owns the 2nd, 3rd, 5th, and 14th largest social media platforms behind facebook.
3.6 billion people use a Meta app every day - 43% of the world's population.