> But not for this, not unless someone willfully signed off on a lie.

From the judgement: “The extraordinary number of willful violations found by the jury, the duration and repetition of the conduct, the breadth of subjects on which violations occurred, the involvement of senior Facebook leadership, the size of New Mexico audiences reached, and the clear intentional and systematic nature of Facebook’s repeated misstatements established in the trial record support the highest level of penalty allowed by the New Mexico Unfair Practices Act […].”

Emphasis mine.

It isn’t criminal law, but maybe at that level it should be.