It’s unfortunate but you’re correct.
There are a few “social media famous” cybersecurity folks really worth their salt who didn’t immediately dumpster their morals and skills at the first sign of an ego boost.
People like Krebs, Allison Nixon, Joanna Rutkowska.
Most of them though are just addicted to likes as it’s become a core part of their self worth.
Most cybersecurity is performative, like war, cybersecurity is mostly boring and if you are doing your job, zero drama. If you want to stand out you need piercings and hot takes.