Well, now you get to the absolute travesty that is:
Identity theft is a failing of other people that is your problem to solve.
This very nearly burned me when buying my home - having been an AT&T customer in the PNW for nearly two decades, "I" apparently decided to hit up a Walmart on the outskirts of El Paso, sign up for a Verizon service, run up two months of international calls and bail out.
Despite a police report, my utility statements, AT&T bills, etc. (all of which were, to be blunt, none of VZWs business), VZW stood by it initially, "On review of your documentation, we remain satisfied that this debt belongs to you based on the documents used to open your account".
I asked to see them, since they were, in VZW's own words, "mine". "We can't, for customer privacy reasons." Oh, so "mine when the bill needs paid, may not be mine for privacy purposes".
We constantly face the consequences of businesses failing to secure the information which they (and in some cases legislation) requires us to give them. And when it (inevitably) is lost, then you're offered "free credit monitoring"...
The CRAs compete for breach business, because it's absolutely a profitable enterprise for them:
If you've ever signed up for one of these "free credit monitoring for a year" following a breach?
When you do, you typically do so by signing up for the highest tier (sometimes $30 or even $50 a month) product with a redemption code for one year free. You have to enter a credit card to do so, and to no-one's surprise, if you don't cancel in time, it automatically converts to a paid subscription "for your convenience".
There are many consumer protection farces in the US, but right up there has to be the notion that "identity theft" is the consumer's responsibility/obligation to prevent or resolve, not the entity that actually had the data stolen. You're considered liable until you prove innocence, even though you did nothing wrong.
The good thing is that you can keep the free credit monitoring services running until you die, because inevitably a new security breach will offer you free credit monitoring before the previous one expires. /s
I think I currently have two overlapping ones going.