True, but the founder's two sons are at the top of the company, so mission was accomplished regardless.

Really though, this is no different than people relying on accountancy firms in the rest of the world for "trust" and "security" as technology concepts. Accountancy firms have no business consulting on technology topics, and yet that is a major part of their business all over the world, because we've allowed "security" and "compliance" to become muddled concepts.