Basically everything Microsoft (deservedly) got shit for with the Xbox One, and which their reputation never recovered from, is bog-standard practice on consoles and plenty of games now.
I can't even remember what MS did or didn't do in that keynote. Are they really hurting in this gen? I think their success vs PS is all about (lack of) good platform exclusives along with how online gaming got more siloed and less communal. Halo 3 won them the north american market and it wouldn't have been the same without all chat and everyone still having a working mic at that point in the 360s life.
I can't even remember what MS did or didn't do in that keynote. Are they really hurting in this gen? I think their success vs PS is all about (lack of) good platform exclusives along with how online gaming got more siloed and less communal. Halo 3 won them the north american market and it wouldn't have been the same without all chat and everyone still having a working mic at that point in the 360s life.