Not even short form. I found myself watching an hour and a half long YT video of a dude jet skiing from WA state to Alaska and can’t even hype myself up to watch a feature film.

While true, it’s almost like saying crack dealers are outcompeting Michelin chefs for appetites.

They are totally different content, and one inarguably more addictive and shallow than the other

But you’re right.

Seems things are starting to reverse and movies are picking back up again in various statistics. People want to see the movie everyone is talking about online and all over social media. Plus they make money directly through ticket sales not from the dubious assumptions behind social media ad conversions.