This ignores the supply side of the equation and just focuses on the demand side.

Of course every business wants to capture 99.9% of the value they offer, but competitive forces drive this down to an equilibrium.

Also, as an aside, I've noticed that there's a subset of people on hackernews who use 'weird' to describe any disagreement with their position. It's not 'weird' to have an opposing or different view and removing such language will make conversations on here more pleasant.