alt Hacker News> Therefore, framework has to charge a lot more per customer to make the business make sense. 2x premium is not unreasonable under this sort of assumption.
If Framework makes the same margin as other manufacturers its viable. If they get more sales than they otherwise would because people want to buy something that will last it is better business sense than making something just like everyone else. its their USP.
Framework would have higher fixed cost compared to the incumbent manufacturers, if their number of customers are smaller. Therefore, to even get the same fixed margin, they'd have to charge a higher price (not to mention the same margin is unlikely to sustain them unlike the other manufacturers).
But with the current increase in prices of hardware, i expect people to start thinking about repairability and upgradeability, which would increase the total size of potential customer base.