The market is just not demanding it. People buying these full frame cameras opt to shoot in raw and have a desktop program with significantly more compute and control after the fact do the processing.
Whatever denoising algorithm they put on the camera, your laptop will do it better. Stripping back the processing means you can take photos at 60fps with minimal battery drain.
This is it for me. I don't want phone technology or operating systems anywhere near my cameras - I need them to be reliable and predictable.