Suppose 3SAT can be solved in 2^(n^0.9) time (this is not the actual bound in paper). And another NP problem can be reduced to 3SAT in polynomial time, but the reduction increases the problem size from n to n^2. Then after the reduction the other NP problem can solved in 2^(n^1.8) time, so it does not mean all np problems are sub exponential.